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How to Do Promotion on Black Friday and more.

How to Do Promotion on Black Friday and more.

Categories: How to
Posted: November 11, 2021

Black Friday is a colloquial term for the Friday following Thanksgiving Day in the United States. Many stores offer highly promoted sales on Black Friday and open very early (sometimes as early as midnight), or some time on Thanksgiving Day.

Black Friday has routinely been the busiest shopping day of the year in the United States since at least 2005

Origin of the term Black Friday

The earliest evidence of the phrase Black Friday originated in Philadelphia, dating back to 1961, where it was used by police to describe the heavy pedestrian and vehicular traffic that would occur on the day after Thanksgiving.

Since the early 21st century, there have been attempts by US-based retailers to introduce a retail "Black Friday" to other countries around the world. Retailers outside the US have attempted to promote the day to remain competitive with US-based online retailers. For centuries, the adjective "black" has been applied to days upon which calamities occurred. Many events have been described as "Black Friday", although the most significant such event in American history was the Panic of 1869, which occurred when financiers Jay Gould and James Fisk took advantage of their connections with the Grant Administration in an attempt to corner the gold market. When President Grant learned of this manipulation, he ordered the Treasury to release a large supply of gold, which halted the run and caused prices to drop by eighteen percent. Fortunes were made and lost in a single day, and the president's own brother-in-law, Abel Corbin, was ruined.

The earliest known use of "Black Friday" to refer to the day after Thanksgiving occurred in the journal, Factory Management and Maintenance, for November 1951, and again in 1952. Here it referred to the practice of workers calling in sick on the day after Thanksgiving, in order to have a four-day weekend. However, this use does not appear to have caught on. Around the same time, the terms "Black Friday" and "Black Saturday" came to be used by the police in Philadelphia and Rochester to describe the crowds and traffic congestion accompanying the start of the Christmas shopping season. In 1961, the city and merchants of Philadelphia attempted to improve conditions, and a public relations expert recommended rebranding the days "Big Friday" and "Big Saturday"; but these terms were quickly forgotten.

The use of the phrase spread slowly, first appearing in The New York Times on November 29, 1975, in which it still refers specifically to "the busiest shopping and traffic day of the year" in Philadelphia. Although it soon became more widespread, The Philadelphia Inquirer reported in 1985 that retailers in Cincinnati and Los Angeles were still unaware of the term.

As the phrase gained national attention in the early 1980s, merchants objecting to the use of a derisive term to refer to one of the most important shopping days of the year suggested an alternative derivation: that retailers traditionally operated at a financial loss for most of the year (January through November) and made their profit during the holiday season, beginning on the day after Thanksgiving. When this was recorded in the financial records, once-common accounting practices would use red ink to show negative amounts and black ink to show positive amounts. Black Friday, under this theory, is the beginning of the period when retailers would no longer be "in the red", instead of taking in the year's profits. The earliest known published reference to this explanation occurs in The Philadelphia Inquirer for November 28, 1981.

In more recent decades global retailers have adopted the term and date to market their own holiday sales

Why it is so important for seller on the day of Black Friday

The day is very special for buyer and seller is because of the day giving a big discount of each single product online or retail store, people can get a good price than before. Most of seller are opening store online & offline in the day of Black Friday, and many people will be ready to shop in the morning earlier. sometime people will fight casue of the thing they can not get it in that time. It originated in North America but now is all over the world even Asia we can see Costco is doing the same on the day of Black Friday since 2017. Most of buyer ready to get the thing what they didn't hurry before, seller of retail store will be giving a big discount and limite stock on the day, that's why people will hurry to get it on that day, just want to get it on the day without any reason Lol. Black Friday is a day most important for Amazon, Bestbuy and other eCommerce shopping mall.

How to make a good deal on Black Friday

We would suggest you promting a few products as 50% if you are seller of SuperSellerO2O already, Firstly: the product is not good to sell in previous, so that you can catch up with a right time to do some promtion as well. Secondary: Too much stocks in warehouse, you also need to catch up with this time to clearance.Thirdly: Popular hot sell products before. It sounds like we need to sell everything as promtion on the day? sure you can do this, why not? the thirdly option you can consider offer a 70%-85% for promtion ( 15% - 30% off) hot sell product will be giving little discount like 15% off is okay.

The final option is going to depend on your product and value, also we need to consider which is hot sell and clearance, we welcome you to join us if you are a Boss/ESTP of Enterprise or Retail store, for more details please contact [email protected] we dicuss more. Thanks for your time to read our document online.

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